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How We Took An Individual Talent And Turned It Into A Premium Grooming Brand Built To Scale.

Delivered through concept development, brand positioning, securing a high-street location, and managing the full build and launch.

Concept, Brand & Full Business Build

We developed the concept, built the brand and business model, secured a high-street location and delivered the full build and launch: turning an individual operator into a structured, premium grooming brand.

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Concept Development

Refined the idea into a clear, scalable business concept beyond an individual operator.

Brand & Positioning

Built a premium brand aligned with the target market and customer experience.

Full Build & Launch

Delivered the entire process, from securing the location to build, setup and launch.

Project Timeline…
From Individual Talent To Structured Brand

A step-by-step overview of how the project evolved from a one-man operation into a premium, fully operational business.

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28th December, 2022

First meeting

Business proposal for First new shop. Search commences.

23rd January, 2023

New shop found (Camden, Kentish town road)

Offer submitted and accepted. Legal process starts.

5th May, 2023

Legal Completion.

Keys collected. Refurb commences. 

26th July, 2023

Grand opening

Official launch, Hugely Successful.

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01

Operator-Led

Built on real experience developing and running businesses, not theory.

03

Built For Growth

Every decision is made with scalability, structure and long-term expansion in mind.

02

Hands-On Delivery

We don’t just advise — we’re involved in the process from concept through to launch and growth.

04

Selective Projects

We work with a small number of businesses each year, focusing on those with real potential.

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  • ABOUT US

We work with a small number of founders and operators each year, focusing on projects with genuine potential and long-term vision

Operator-led and experience-driven, Orion Group develops and grows businesses across hospitality and service industries — from early-stage ideas to structured, scalable brands.
“We had reached a point where the business couldn’t grow any further without completely changing how it operated. Orion stepped in, restructured everything and handled the entire process from start to finish. What was once a two-person operation is now a growing brand with a full team.”
Plural Studios — Troy Argones
Plural Studios — Troy Argones
“I had built a strong name for myself, but I knew I needed something bigger than just me. Orion took the idea and turned it into a real business — handling everything from concept and location to launch. Style & Groom is now a brand I can grow.”
Style & Groom — Thomas Yeboah
Style & Groom — Thomas Yeboah
“I knew I wanted to open a coffee shop, but I didn’t have a clear direction. Orion completely reshaped the idea and created something far bigger than I had imagined. The Sona Space is now a concept with real identity and room to grow.”
The Sona Space — Don Cortes
The Sona Space — Don Cortes

Orion Group

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