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How We Took A Capacity-Limited Studio And Turned It Into A Scalable High-Street Barber Brand.

Delivered through strategic repositioning, securing a high-footfall location, and managing the full build and launch.

Strategy, Location & Full Business Build

We restructured the business, secured a high-footfall location and delivered the full build and launch, turning a capacity-limited studio into a scalable brand.

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Strategic Repositioning

Reworked the business model to move beyond a capacity-limited, founder-led operation.

High-Street Location

Identified and secured a new site with consistent footfall to enable growth.

Full Build & Launch

Managed the entire process — from legal and fit-out to launch and operational setup.

Project Timeline...
From Idea To Launch

A step-by-step overview of how the project moved from initial idea through to launch and growth.

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22nd July 2024

First meeting, Proposal of growth
Business plan discussion.
Search for new shop commences ith relocation into high street shop.

26th September 2024

New shop found (Angel Islington)
Offer submitted and accepted.
Legal process starts.

29th November 2024

Legal completion.
Keys collected. Refurb commences.

18th December 2024

Official launch.

Grand opening, official launch, people queuing around the block due to buzz created

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01

Operator-Led

Built on real experience developing and running businesses, not theory.

03

Built For Growth

Every decision is made with scalability, structure and long-term expansion in mind.

02

Hands-On Delivery

We don’t just advise — we’re involved in the process from concept through to launch and growth.

04

Selective Projects

We work with a small number of businesses each year, focusing on those with real potential.

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  • ABOUT US

We work with a small number of founders and operators each year, focusing on projects with genuine potential and long-term vision

Operator-led and experience-driven, Orion Group develops and grows businesses across hospitality and service industries — from early-stage ideas to structured, scalable brands.
“We had reached a point where the business couldn’t grow any further without completely changing how it operated. Orion stepped in, restructured everything and handled the entire process from start to finish. What was once a two-person operation is now a growing brand with a full team.”
Plural Studios — Troy Argones
Plural Studios — Troy Argones
“I had built a strong name for myself, but I knew I needed something bigger than just me. Orion took the idea and turned it into a real business — handling everything from concept and location to launch. Style & Groom is now a brand I can grow.”
Style & Groom — Thomas Yeboah
Style & Groom — Thomas Yeboah
“I knew I wanted to open a coffee shop, but I didn’t have a clear direction. Orion completely reshaped the idea and created something far bigger than I had imagined. The Sona Space is now a concept with real identity and room to grow.”
The Sona Space — Don Cortes
The Sona Space — Don Cortes

Orion Group

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